Ruuuuuucolaaa

Thijs, in the U.S. we call it arugula and have bred all the flavor out of it so it can be just as non-threatening as Iceberg lettuce. Americans who go to the UK will be hesitant to pay £12 for a rocket sandwich, as without being able to see a TSA seal of approval, they will fear the Washington school bus's re-entry shield.