Work in advertising!

The marketing industry divides itself up into a number of businesses. Some are “boutique” agencies, but most are owned by one of the world’s four major holding companies. These conglomerates pursue an aggressive M&A strategy, snapping up smaller companies all the time.

There are other sets of services, as well as variations on the above, particularly in terms of targeting certain age groups or ethnic groups, but also particular industries or sectors (movies, politics). There is direct marketing (spamming) through all the imaginable media. There is also paying people to blog about certain things without disclosing their sponsorship.

Posted on 2012-04-23
Tags: etiamdisco, marketing, advertising, branding, research, media, pr, medical